Privacy
Privacy Policy
Data Protection
We have drawn up this data protection declaration (version 10.04.2020-221122443) in order to provide you with the provisions of the general data protection regulation (EU) 2016/679 in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 explain what information we collect, how we use data and what choices you have as a visitor to this website.
Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.
Automatic data storage
When you visit websites today, certain information is automatically created and stored, including on this website.
When you visit our website as you are now, our web server (computer on which this website is stored) automatically stores data such as
the address (URL) of the accessed website
Browser and browser version
the operating system used
The address (URL) of the previously visited page (referrer URL)
the host name and the IP address of the device from which access is made
Date and time
in files (web server log files).
As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data may be viewed in the event of unlawful conduct.
storage of personal data
Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of the submission of a form or comments in the blog, will only be used by us together with the time and the IP address for the purpose specified, stored securely and not passed on to third parties.
We therefore only use your personal data for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not pass on your personal data without consent, but we cannot rule out the possibility that this data will be viewed in the event of unlawful conduct.
If you send us personal data by e-mail – i.e. away from this website – we cannot guarantee the secure transmission and protection of your data. We recommend that you never transmit confidential data unencrypted by e-mail.
Rights according to the General Data Protection Regulation
According to the provisions of the GDPR and the Austrian Data Protection Act (FADP), you generally have the following rights:
Right to rectification (Article 16 GDPR)
Right to erasure ("right to be forgotten") (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – obligation to notify in connection with the correction or deletion of personal data or restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)
If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the data protection authority, whose website you can find at https://www.dsb.gv.at/ .
Evaluation of visitor behaviour
In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot infer your person from your behaviour on this website.
You can find out more about the possibilities of objecting to this evaluation of the visit data in the following data protection declaration.
TLS encryption with https
We use https to transmit data on the Internet in a tap-proof manner (data protection through technology design Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this security of data transmission by the small lock symbol in the upper left corner of the browser and the use of the scheme https (instead of http) as part of our Internet address.
OpenAI
Please be aware that by interacting with this chat service, your data, including any personal information shared during the conversation, may be processed and stored. This data is transmitted to OpenAI for analysis and to improve our services. We are committed to handling your information responsibly and in accordance with data protection laws. For more details on how your data is used and protected, please refer to our privacy policy.
Google Maps Privacy Policy
On our website, we use Google Maps from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google's servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
What is Google Maps?
Google Maps is an Internet map service provided by Google. With Google Maps, you can search for exact locations of cities, attractions, accommodations or businesses online via a PC, tablet or app. If businesses are represented on Google My Business, you'll see more information about the company in addition to location. In order to display the accessibility, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
Why do we use Google Maps on our website?
All our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our headquarters. The directions always show you the best or fastest way to us. You can get the directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.
What data is stored by Google Maps?
In order for Google Maps to fully offer its service, the company must collect and store data from you. These include, among other things, the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the entered start address will also be saved. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.
The following cookie is set due to the integration of Google Maps in your browser:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ221122443-5
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months
Note: We cannot guarantee completeness in the information on the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the NID cookie, a separate test page was created, where only Google Maps was integrated.
How long and where is the data stored?
Google's servers are located in data centers around the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data on different data carriers. As a result, the data can be retrieved more quickly and is better protected against possible manipulation attempts. Each data center also has special emergency programs. For example, if there are problems with Google's hardware or a natural disaster paralyzes the servers, the data will remain protected almost certainly.
Google stores some data for a specified period of time. For other data, Google only offers the option of deleting it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.
How can I delete my data or prevent data storage?
With the automatic deletion feature of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your decision, and then deleted. In addition, you can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you'll need to pause the "Web and App Activity" section of your Google Account. Click Data and Personalization, and then click the Activity Setting option. Here you can turn the activities on or off.
You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage
cookies in ChromeSafari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and Managing Cookies
If you do not want cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow it or not.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to know more about Google's data processing, we recommend the company's in-house privacy policy at https://policies.google.com/privacy?hl=de.
Google Fonts Local Privacy Policy
On our website we use Google Fonts from Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have integrated the Google fonts locally, i.e. on our web server – not on Google's servers. As a result, there is no connection to Google servers and thus no data transmission or storage.
What are Google Fonts?
In the past, Google Fonts was also called Google Web Fonts. This is an interactive directory with over 800 fonts that Google provides for free. With Google Fonts you could use fonts without uploading them to your own server. But in order to prevent any information transmission to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not forward any data to Google Fonts.
Unlike other web fonts, Google allows us unrestricted access to all fonts. So we can access a sea of fonts without limitation and thus get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=221122443.
Google Analytics Privacy Policy
On our website, we use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and inform you above all about which data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that serves the traffic analysis of our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports on your user behavior. These reports may include the following:
Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how to get more people excited about our service.
Behavioural reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
Conversion reports: Conversion is a process in which you take a desired action based on a marketing message. For example, if you go from being a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data of Google Analytics help us to achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also serves us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.
Labels such as cookies and app instance IDs measure your interactions on our website. Interactions are all kinds of actions you take on our website. If you also use other Google systems (such as .B a Google Account), data generated via Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value:2.1326744211.152221122443-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it serves to distinguish the website visitors.
Expiry date: after 2 years
Name: _gid
Value:2.1687193234.152221122443-1
Purpose: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours
Name: _gat_gtag_UA_
Value: 1
Intended use: Used to lower the request rate. When Google Analytics is provided through Google Tag Manager, this cookie is given the name _dc_gtm_.
Expiration date: after 1 minute
Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a User ID from the AMP Client ID service. Other possible values indicate a logout, request, or error.
Expiration date: after 30 seconds to one year
Name: __utma
Value:1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiration date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used as _gat_gtag_UA_ to throttle the request rate.
Expiration date: after 10 minutes
Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another page or an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years
Note: This list cannot claim to be complete, as Google changes the choice of its cookies again and again.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This gives us information about where you are "on the road" on our site.
Session duration: Google refers to the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate : A bounce is when you only view one page on our website and then leave our website.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.
Technical Information: Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution.
Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site via.
Other data includes contact details, any reviews, playing media (e.B. when you play a video via our site), sharing content via social media or adding to your favorites. The list has no claim to completeness and serves only for a general orientation of data storage by Google Analytics.
How long and where is the data stored?
Google has distributed your servers all over the world. Most servers are located in America and consequently your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on different physical disks. This has the advantage that the data can be retrieved faster and is better protected against manipulation. Every Google data center has emergency programs for your data. If, for example, Google's hardware fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.
In a standardized way, Google Analytics has set a retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period of user data ourselves. We have five variants available for this:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
If the specified period has expired, the data will be deleted once a month. This retention period applies to your data associated with cookies, user identification and advertising IDs (e.B. cookies of the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.
How can I delete my data or prevent data storage?
According to the data protection law of the European Union, you have the right to obtain information about your data, to update, delete or restrict it. You can use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on under https://tools.google.com/dlpage/gaoptout?hl=de . Please note that this add-on only deactivates data collection by Google Analytics.
If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and Managing Cookies
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=221122443. We hope we were able to provide you with the most important information about the data processing of Google Analytics. If you want to know more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics Demographic and Interest
Reports
We have enabled the advertising reporting features in Google Analytics. The demographic and interest reports include information on age, gender and interests. This allows us – without being able to assign this data to individual persons – to get a better picture of our users. You can learn more about the advertising features on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop using the activities and information of your Google Account under "Advertising settings" on https://adssettings.google.com/authenticated via checkbox.
Google Analytics Google Signals Privacy Policy
We have activated google signals in Google Analytics. For example, existing Google Analytics features (advertising reports, remarketing, cross-device reports, and interest and demographic reports) are updated to receive aggregated and anonymized data from you if you have allowed personalized ads in your Google Account.
The special thing about it is that this is cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google Account. Google can, for example, recognize when you view a product on our website via a smartphone and only later buy the product via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
In Google Analytics, the Google signals also collect further visitor data such as location, search history, YouTube history and data about your actions on our website. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live or what gender you belong to. Furthermore, there are also social criteria such as your profession, your marital status or your income. All these features help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your behaviour, your wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google Account. This is always aggregated and anonymous data and never data of individual persons. You can manage or delete this data in your Google Account.
Facebook Pixel Privacy Policy
We use the Facebook pixel from Facebook on our website. For this we have implemented a code on our website. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions, provided that you have come to our website via Facebook ads. For example, if you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Then Facebook deletes this data again. The data collected is anonymous and not visible to us and can only be used in the context of advertising placements. If you are a Facebook user yourself and are logged in, your visit to our website is automatically assigned to your Facebook user account.
We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) get to see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.
In the following, we show you those cookies that were set by integrating Facebook pixels on a test page. Please note that these are only example cookies. Depending on the interaction on our website, different cookies are set.
Name: _fbp
Value: fb.1.1568287647279.257405483-6221122443-7
Purpose: This cookie uses Facebook to display advertising products.
Expiration date: after 3 months
Name: fr
Value: 0aPf312HOS5Pboo2r.. Bdeiuf... 1.0.Bdeiuf.
Purpose: This cookie is used to ensure that Facebook pixel also works properly.
Expiration date: after 3 months
Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062221122443-3
Value: Name of the author
Purpose: This cookie stores the text and name of a user who, for example, leaves a comment.
Expiration date: after 12 months
Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testpage...%2F (URL of the author)
Purpose: This cookie stores the URL of the website, which the user enters in a text field on our website.
Expiry date: after 12 months
Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's e-mail address
Purpose: This cookie stores the user's e-mail address if he has announced it on the website.
Expiry date: after 12 months
Note: The above cookies refer to individual user behaviour. Especially when using cookies, changes to Facebook can never be ruled out.
If you are logged in to Facebook, you can change your settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself. If you are not a Facebook user, you can generally manage your usage-based online advertising on
If you want to learn more about Facebook's privacy, we recommend the company's own data policies on https://www.facebook.com/policy.php.
Facebook Automatic Advanced Matching Privacy Policy
As part of the Facebook pixel function, we have also activated Automatic Advanced Matching. This feature of the pixel allows us to send hashed emails, name, gender, city, state, zip code, and date of birth or phone number to Facebook as additional information, provided that you have provided us with this information. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.
Google Tag Manager Privacy Policy
For our website we use the Google Tag Manager of the company Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of Google's many helpful marketing products. Through Google Tag Manager, we can centrally integrate and manage code sections of various tracking tools that we use on our website.
In this privacy policy, we would like to explain to you in more detail what Google Tag Manager does, why we use it and in what form data is processed.
What is Google Tag Manager?
Google Tag Manager is an organizational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that record (track) your activities on our website, for example. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often come from google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.
Why do we use Google Tag Manager for our website?
As the saying goes: Organization is half the battle! And of course, this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and to which people we should still show our offers. And for this tracking to work, we have to integrate corresponding JavaScript codes into our website. Basically, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively long time and it is easy to lose track. That's why we use Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our daytime jungle.
What data is stored by Google Tag Manager?
The Tag Manager itself is a domain that does not set cookies and does not store any data. He acts as a mere "administrator" of the implemented tags. The data is recorded by the individual tags of the different web analysis tools. In Google Tag Manager, the data is virtually smuggled through to the individual tracking tools and is not stored.
However, the situation is quite different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do so, please read our data protection texts on the individual analysis and tracking tools that we use on our website.
In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this is only the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymous form. We therefore agree to the anonymous disclosure of our website data. Which summarized and anonymous data is forwarded exactly, we could not find out – despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Based on the information collected, processes can be optimized.
How long and where is the data stored?
If Google stores data, then this data is stored on Google's own servers. The servers are spread all over the world. Most of them are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where the Google servers are located.
You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.
How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set cookies, but manages tags of various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=221122443. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.
Newsletter Privacy Policy
When you subscribe to our newsletter, you submit the above-mentioned personal data and give us the right to contact you by e-mail. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.
If you unsubscribe from the newsletter – you will find the link to it in every newsletter at the bottom – we will delete all data stored with the registration for the newsletter.
Facebook Privacy Policy
We use selected Tools from Facebook on our website. Facebook is a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer. In the following, we give an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.
What are Facebook tools?
In addition to many other products, Facebook also offers the so-called "Facebook Business Tools", which is the official name of Facebook. However, since the term is hardly known, we have decided to call them only Facebook tools. These include:
Facebook pixel
social plug-ins (such as.B the "Like" or "Share" button)
Facebook Login
Account Kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentation
Technologies and services
Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. In order for users to be shown suitable advertising, however, Facebook needs information about people's wishes and needs. Thus, the company is provided with information about user behavior (and contact data) on our website. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.
Data about your behavior on our website is what Facebook calls "event data". These are also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.
Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that an arbitrarily large data set is transformed into a string. This is also used to encrypt data.
In addition to the contact data, "event data" is also transmitted. "Event Data" refers to the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" can also be linked to contact data. This allows Facebook to offer better personalized advertising. After the already mentioned matching process, Facebook deletes the contact data again.
In order to be able to deliver advertisements in an optimized way, Facebook only uses the event data if it has been combined with other data (which has been collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, a different number of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found on https://www.facebook.com/policies/cookies.
How long and where is the data stored?
In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.
How can I delete my data or prevent data storage?
In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.
A complete deletion of the data will only take place if you completely delete your Facebook account. Here's how deleting your Facebook account works:
1) Click Settings on the right side of Facebook.
2) Then click on "Your Facebook information" in the left column.
3) Now click "Deactivation and Deletion".
4) Now select "Delete Account" and then click "Next and Delete Account"
5) Now enter your password, click "Next" and then "Delete Account"
The data that Facebook receives via our site is stored, among other things, via cookies (e.B. in the case of social plugins). In your browser you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have
placed on your computer Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you do not want cookies in principle, you can set your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow it or not.
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data policies on https://www.facebook.com/about/privacy/update.
Instagram Privacy Policy
We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites of our website that have integrated an Instagram function, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.
In the following, we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.
What is Instagram?
Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can only follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why a varied preparation of our content is a matter of course for us. Through the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected may also be useful to us for personalized advertising on Facebook. So our ads only get people who are really interested in our products or services.
Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to mention that these reports do not identify you personally.
What data is stored by Instagram?
If you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser will automatically contact Instagram's servers. Data is sent, stored and processed to Instagram. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if you have previously been "hashed". Hashing means that a record is turned into a string. This allows you to encrypt the contact data. In addition, the above-mentioned "event data" will also be transmitted. By "event data", Facebook – and consequently Instagram – understands data about your user behaviour. It can also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has about you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that data processing on Instagram works in the same way as on Facebook. This means that if you have an Instagram account or have visited www.instagram.com , Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. At the latest after 90 days (after comparison) this data will be deleted or anonymized again. Although we have dealt intensively with the data processing of Instagram, we can not say exactly what data Instagram collects and stores exactly.
In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as.B button or an Insta image). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, of course, significantly more cookies are set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent counterfeiting of requests. However, we could not find out more precisely.
Expiration date: after one year
Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers in and outside of Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session
Name: fbsr_221122443124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session
Name: urlgen
Value: "{"194.96.75.33": 1901}:1iEtYv:Y833k2_UjKvXgYe221122443"
Purpose: This cookie is for Instagram's marketing purposes.
Expiry date: after the end of the session
Note: We cannot claim to be complete here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.
How long and where is the data stored?
Instagram shares the information it receives between the Facebook Businesses with external partners and with people you connect with around the world. The data processing takes place in compliance with your own data policy. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the USA.
How can I delete my data or prevent data storage?
Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. In instagram settings, you can manage your data. If you want to completely erase your data on Instagram, you need to delete your Instagram account permanently.
And this is how deleting the Instagram account works:
First, open the Instagram app. On your profile page, go down and click on "Help Center". Now you come to the company's website. On the website, click Manage Your Account, and then click Delete Your Account.
If you delete your account altogether, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and will therefore not be deleted.
As mentioned above, Instagram stores your data primarily through cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions of the most important browsers.
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have
placed on your computer Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. See https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC to learn more. We have tried to bring you closer to the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data policies.
Twitter Privacy Policy
We have integrated Twitter functions into our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform of Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.
To the best of our knowledge, no personal data or data relating to your web activities are transmitted to Twitter in the European Economic Area and Switzerland by simply integrating the Twitter function. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored and processed there. We have no influence on this data processing and bear no responsibility. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.
What is Twitter?
For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All these terms have their justification and mean more or less the same thing.
Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on the expansion of a network for "friends", but wants to be used as a worldwide
